Now many cosmetics packaging has a very large polarization, which specifically performs in that for some lipstick, essence, emulsion, perfume gift box, the grade of customization is very high. And many ordinary brands, in order to pursue profit, will only let the packaging factory do some relatively low-end gift boxes, and will not spend too much attention on the customer’s sense of consumer experience. So each of them will enter a very strange cycle system. Let’s take the perfume gift box for example.
The first is the circular theory of the high-grade customized perfume gift box. Production plants generally position their target customers as middle and advanced consumers, their spending power is very strong, and they also have a fixed way of thinking, that is, there must be some difference between the expensive and cheap products. From the point of view of the box design, there are great differences. Many consumers themselves do not know why they are expensive, but simply think that what is expensive is better. So based on their quality experience, they will think that this is the highest level in the industry. So they will always follow this feeling to define the middle and advanced perfume gift box, which is not good as long as it fails to reach the quality he experienced before.
Then there is the custom effect of the low-grade perfume gift box. Makeup box manufacturers will reduce costs from structure to process, and will not make boxes particularly advanced because they will all have market positioning. Cosmetics companies are unlikely to do particularly well in both high-end and low-end perfume gift boxes on the market. They are sure to have a weakness. So generally low-grade cosmetics companies, their packaging will also be very simple. But their advantage is the price advantage. But there is a circular problem, as for this low-end product, if consumers do not particularly like, then there is an 80% probability of losing this consumer. Then the consumer will look for the next low-grade cosmetics for secondary circulation. They are a group with fixed spending power.
Because many middle-level consumers, they have a certain degree of consumption capacity, although not as free and easy as high-grade consumer groups, but they also have a certain degree of consumption ability, so in order to pursue the quality, they also would like to have a try for the high-grade cosmetics. Of course, the choice of the perfume gift box is important, and the choice of perfume gift box manufacturer is also extremely important. If the choice of the perfume gift box manufacturer is not appropriate, it will cause many problems, such as the use effect of the perfume gift box is not good and so on. This may affect the normal operation of an enterprise, so the choice of perfume gift box manufacturers is also the most important. It’s better to choose a reliable perfume gift box. The old manufacturer with a good reputation and the awareness to innovate is highly recommended because they are mature in all respects. What’s more, the perfume gift box can be delivered according to the quality and quantity required.