Now, for many customers who need the customization of the cosmetic gift box, their strategy has changed a lot. As people’s purchasing power continues to rise, their purchasing requirements have been also changed. In the face of this change, packaging factories have also made changes, in fact, this change has a great impact on the cosmetic gift box. Well, today, we would like to introduce to you, in the face of people’s purchasing power, how to change the positioning of a cosmetic gift box.
The quantitative change here does not mean that the number of cosmetic gift box is increasing, but that a cosmetic gift box should not only contain a single bottle but should be sold in the form of a gift box and a gift bag as a result of the joint introduction of a whole set of cosmetics products as a result of the market. In other words, the quantitative change here does not focus on the numbers but the concept that a cosmetic gift box should be sold together in the form of a gift box. This can effectively clear some inventory, and this can be used with a variety of product combinations, and the cosmetics inside can also be different styles of smell, color, the function of a series of products, which can be more effective to sell a product that is not very good sales. This is a really good marketing means. But doing so also means that bundling will not only increase the cost of custom materials for the cosmetic gift box but also that the price of the product will directly affect the selling quantity. This is likely to exceed the average level of mass consumption, so pricing will be the biggest challenge. Because mispricing can lead to this situation, that is, once the product misses the peak season, it is difficult to sell again. So how to measure the value of a cosmetic gift box is a very important aspect. But it is not that there is no way to solve the problem at all, but only if the producers need to strengthen their understanding of the customers in order to decide whether such a cosmetic gift box can be used to better promote sales.
What’s more, the soft cosmetic gift box will be not popular anymore. Softbox is a kind of very thin cardboard, it is different from the ordinary paper bag, its texture is more like a very thick cardboard, so it can continue to keep the straight model, and finally let the whole box open and pass through the cutting, and then you just need to do a slight operation to open it. Why do cosmetic gift box manufacturers say that this kind of box is not suitable for customized gift boxes? Because although this kind of box looks good, because its paper is very thin, so for many consumers, after touching the box, there will be a sense of difference. All in all, the softbox is usually used to make middle and low-grade cosmetics outer packaging, and as a cosmetic gift box, internal material plus inner support is an indispensable structural form.